Beware the coming recession (ECRI can ease the pain)

The media “talking heads” are beginning to use the r-word. There is some speculation that we may be heading into a recession, beginning in 2007.

Those of us, like me, who got flattened by the tech bust of 2001 are keen on keeping an eye on the economy. Nothing can dry up and blow away a pipeline, job or company like a good recession.

I’m here to share a wonderful find with you. I stumbled across the ECRI (Economic Cycle Research Institute) a few months ago on a blog.

The short story is that these guys are the undisputed primary source when it comes to calling recessions and or recoveries. These are the guys that other economists turn to when it comes to recessions. From the ECRI website:

As The Economist magazine recently noted “ECRI is perhaps the only organization to give advance warning of each of the past three recessions; just as impressive, it has never issued a false alarm.”

The ECRI has accurately called every recession and recovery in modern times. They are super-smart and have their own funding.

They publish a very concise weekly report with commentary and charts. If you buy their book you get access to the weekly reports for three months.

Even though most people consider economic cycles to be “dry as dirt” from an interest standpoint, I highly recommend their book. The book gives you an important understanding of how and why we have economic or business cycles. We tend to forget how painful they can be for so many of us.

We also forget that they are inevitable; like death, plaque and taxes. Best to be aware of them, to understand the basics and do what you can to prepare.

Nothing beats being able to see into the future of the business cycle like you will if you become an ECRI subscriber. My ECRI subscription is some of the best money I spend. It saves me the time and trouble of getting bad information from the mainstream media on this very important topic. This belongs front and center on your dashboard.

Now is the time to check your value proposition. Only the strongest value propositions have a chance of surviving a real recession.