How to eliminate CRM data entry grunt work

EVA stands for Electronic Virtual Assistant…and it’s really cool.

You talk into it and it does most of the administrivia. All for a very affordable price. If you are an executive, or a field sales person, you need this service – unless you already have a personal secretary.

I’m not easily impressed when it comes to productivity boosting technology, but this is special. Having worked as a field sales person for years, I know well how much unproductive grunt work is involved. Call reports, trip reports, expense reports, follow-up items, next steps, pipeline reports, updating your boss, etc. etc. etc.

As a sales person you don’t really get paid for any of this administrivia stuff. Yet, you are required to do it. It’s what you get paid your base salary for.

Whatever your base salary is, it’s not enough to justify the time you have to spend doing this administrivia. It’s costing you and your company a fortune in lost potential productivity. Don’t do it, switch to EVA.

So what does this have to do with CRM? Everything. CRM is a big fat flop because there is nothing in it for the sales person. They get to do a bunch of administrivia that does not help them close sales now. Worst, no one else in the company is using the information either.

The other problem with CRM is that most field sales people don’t like to type and don’t have the time to, as they are on the road. So, no
return-on-effort for the sales person. Also, they have nowhere to do the administrivia, ever try writing a sales report on a laptop while in the boarding line?

This EVA thing looks really cool. Go to their website and watch the video. You’ll be glad you did.

P.S. – Don’t let the amateurish looking website throw you.


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