$1,000 per qualified sales lead?

Here is an interesting and perhaps helpful spreadsheet model to determine the cost of a technology sales lead.

The author’s default shows a cost of $1,000 per qualified sales lead. I’m assuming we are talking about “ready to buy now” leads. It also shows a cost of $100 per inquiry.

It interestingly also shows that most inquiries don’t pan out. I always assumed that any inbound inquiry was of high quality (i.e. likely to close), as compared to cold call generated leads.


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