Trade show leads follow-up calling

We just finished a trade show in which we “swiped” thirty four names. After calling all of them, eight were determined to want continued dialog. These eight “advances” were pushed to the regional sales manager via our CRM. We got a twenty three percent (23%)response or advance rate.

Cold calling typically runs the gamut of from half a percent (.5%) to five percent (5%) as a response rate.

Warm calling resulted in a twenty three percent (23%) response rate.

That sounds about right to me.

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